Digital Out Of Home (OOH) is becoming increasingly popular as a way of getting messages across to potential customers in a fast & efficient way.
Posters used to do this job but these are expensive to replace & change in each location. Think of bus stops & large format bill boards, all these are starting to become digital for the following reasons. A more professional message can be displayed, content can be changed centrally, more content can be displayed to capture the audience during the average view time and moving images always attract more attention.
Outdoor and indoor: the digital experience becoming more a part of everyday life.
TOPAZ Digital and OOH
OOH providers are moving more & more of their estate to digital screens and away from traditional 6 sheet poster advertising. We have seen this happen across N America in recent years and the London Underground moved its iconic diagonal poster frames on the escalators over to digital a few years ago and it was a huge success During 2016 the traditional UK ‘Bus Stop’ poster ad is also being updated to digital format.
TOPAZ Digital is being used more & more in this environment and 2016 will see a roll out of large format digital screens into UK motorways service stations to provide a fully digital advertising medium.
Benefits for DOOH
- Ability to generate additional revenue through the selling of multiple advertisements in the ‘one space’ versus the limitations of traditional non-digital advertising.
- Dynamic advertising leading to increased recall of message and ability to charge increased ad rates.
- Ability to schedule campaigns and update remotely without the need to have anyone go to site to change out media.
Why are companies choosing TOPAZ?
We can offer you a solution for ALL areas of your business… from Outdoor displays to Wall-Mounted displays and everything in between!
- Wall Mounted displays
- Freestanding displays
- Broadcast & Interactive displays
- Outdoor displays
Plus with our ground breaking All Inclusive Approach you never have to worry about another cost for your digital investment.
- NO RECURRING FEES – what you pay on day one is your only cost.
Our unique hardware approach providing everything you need built into one display, no messy cables or trying to hide components in the ceiling!
- Everything built into one display – Just add power!
- Commercial grade LED display.
- Built in Networked media player.
- Built in Wi-Fi.
- Range of sizes 19” – 55” Freestanding.
- Inclusive cloud based software [with no recurring costs!].
- Ability to control, update & manage all displays centrally.